Chartered Institute of Marketing (CIM) Level 6 Diploma in Professional Marketing

The accredited CIM qualifications available at the University of South Wales are for those looking to acquire professional recognition whilst gaining both practical and strategic marketing skills and knowledge. The Chartered Institute of Marketing (CIM) Professional Diploma has been designed for mid-level marketers looking to acquire professional recognition whilst gaining both practical and strategic marketing skills. The CIM course attracts students from a variety of sectors including private, public, tourism, retail, education and business to business (B2B).

The University of South Wales is a CIM-accredited study centre, and our pass rates consistently exceed the national average. We have achieved accolades and continually receive positive feedback from students, employers and the Chartered Institute of Marketing. If you are interested in studying this qualification, please contact our Commercial Services team for an initial discussion.

Study Mode 2017 Duration Start Date Location
Part-time 1 Years September Pontypridd
Study Mode 2018 Duration Start Date Location
Part-time 1 Years January Pontypridd
Part-time 1 Years September Pontypridd

You will study two core compulsory modules and one optional module from a choice of two:

Core Compulsory Modules:

  • Strategic Marketing
  • Mastering Metrics

Optional Modules:

  • Digital Strategy or Driving Innovation


Teaching sessions are designed to allow students to engage in regular group discussions about the marketing activity and strategy of their respective organisations. This creates an excellent thinking space for students to acquire new ideas and share good practice.


Work related assignments, projects and examinations.

Institution Code


Students have the opportunity to mix with a wide range of people from many backgrounds, as we recruit students from public, private, voluntary and charity sectors. There are excellent opportunities to share best practice and get ideas and inspiration from colleagues.

Students may also have many opportunities to attend CIM events throughout Wales, some of which are free to attend as student members and all of which contribute to CPD.


Henry Enos, course leader
Helen Colley

You must have at least one of the following:

  • Any business or marketing Bachelors or Masters degree (or equivalent) where a minimum of one third of the credits come from marketing, ie, 120 credits in Bachelors degrees or 60 credits in Masters degrees; or
  • Experience in a marketing management role that has provided knowledge and competence equivalent to the learning outcomes of the CIM Professional Certificate in Marketing (sufficient to pass the entry test to Level 6)

Please note: If you are interested in studying this qualification please contact our Commercial Services team for an initial discussion. You can formally apply for the course via the Apply icon on this page.

All fees are per year. Once you have started your course, your fee will remain the same for each year of study.

August 2017 - July 2018 Fees

  • Part-time UK and EU: TBC
  • Part-time International: TBC

August 2018 - July 2019 Fees

  • Part-time UK and EU: TBC
  • Part-time International: TBC

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

UK and EU students

Apply via UCAS if you are a UK/EU residing applicant, applying for year 1 of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly

International students

Apply directly to the University if you live outside the UK/EU

Apply now 

Admissions statement

In an increasingly competitive workplace and job market, CIM qualifications can be seen as a differentiator. Both as recognition of achievement, and as a way to further develop marketing skills and knowledge, enhancing your career, CV and prospects.

Our Careers and Employability Service

As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.

This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.

Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.