Chartered Institute of Marketing (CIM) Level 4 Certificate in Professional Marketing

The CIM (Chartered Institute of Marketing) Professional Certificate is a Level 4 qualification that has been designed for junior marketers who want to gain knowledge in the basics of marketing. This part-time CIM qualification is for marketers looking to acquire professional recognition whilst gaining both practical and strategic marketing skills and knowledge. It also provides an understanding of tactical considerations which will help students progress their careers in marketing.

The University of South Wales is a CIM-accredited study centre, and our pass rates consistently exceed the national average. We have achieved accolades and continually receive positive feedback from students, employers and the Chartered Institute of Marketing. If you are interested in studying this qualification, please contact our Commercial Services team for an initial discussion.

Study Mode 2017 Duration Start Date Location
Part-time 1 Years September Pontypridd
Study Mode 2018 Duration Start Date Location
Part-time 1 Years January Pontypridd
Part-time 1 Years September Pontypridd

You will study two core compulsory modules and one optional module from a choice of two:

Compulsory modules

  • Marketing
  • Integrated Marketing Communications

Optional modules

  • Digital Marketing or Customer Experience


Students are provided with a range of learning materials which are available 24/7 on line. They will be required to read ahead and during the workshop sessions to apply to given contexts and scenarios. The application of current marketing practice to different marketing situations is used to build understanding of best practice, which is then applied to the students’ own organisation.


The compulsory Marketing module is assessed by an examination. All other modules are assessed through work based projects on the students’ own organisation.

Institution Code


Students have the opportunity to mix with a wide range of people from many backgrounds, as we recruit students from public, private, voluntary and charity sectors. There are excellent opportunities to share best practice and get ideas and inspiration from colleagues.

Students may also have many opportunities to attend CIM events throughout Wales, some of which are free to attend as student members and all of which contribute to CPD.


Henry Enos, course leader
Helen Colley

A minimum of two A-levels are required. Any general Bachelors or Masters degree is acceptable Alternatively, students may possess equivalent qualifications such as:
*CIM Introductory Certificate (Level 2 or 3 versions will be accepted)
*NVQ/SVQ Level 3 in Marketing (equivalent to NQF Level 3)
*NVQ/SVQ Level 4 in any other subject (UK) (equivalent to NQF Level 4 and above)
*International Baccalaureate (equivalent to NQF Level 3 and above)

If you are interested in studying this qualification, please contact our Commercial Services team for an initial discussion. You can formally apply for the course via the Apply icon on this page.

All fees are per year. Once you have started your course, your fee will remain the same for each year of study.

August 2017 - July 2018 Fees

  • Part-time UK and EU: TBC
  • Part-time International: TBC

August 2018 - July 2019 Fees

  • Part-time UK and EU: TBC
  • Part-time International: TBC

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

UK and EU students

Apply via UCAS if you are a UK/EU residing applicant, applying for year 1 of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly

International students

Apply directly to the University if you live outside the UK/EU

Apply now 

Admissions statement

In an increasingly competitive workplace and job market, CIM qualifications can be seen as a differentiator. They are both a recognition of achievement, and a way to further develop marketing skills and knowledge, enhancing your career, CV and prospects.

Our Careers and Employability Service

As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.

This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.

Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.