Specifically designed for students who have already obtained a HND or equivalent qualification, the BA (Hons) Business and Marketing allows you to top up to a full bachelor degree in less than year. You will examine the role of marketing within business and explore the impact of marketing on society, industry and the natural environment. Through specialist marketing modules, the course offers insights into emerging issues in marketing and will give you the opportunity to critically examine marketing practice and its relevance in contemporary business on a global scale.
During this one year Business and Marketing course you will examine core aspects of business such as business strategy and communication in a global context, whilst also getting the chance to conduct an investigation into a business problem that allows you to apply your business acumen to a real life scenario.
In addition to studying four core business modules that will broaden your understanding of how businesses operate, you will also study two additional modules specialising in marketing. These specialist modules will allow you to acquire expertise in developing marketing strategies for countries across the globe and examine marketing practice and its relevance in contemporary business.
There are some traditional lectures, but the majority of your learning will rely on interactive seminars, supported by online study materials. We also arrange an induction programme, so you can get to know your tutors and other students before you start studying and hit the ground running on the first day of term. You will use the latest real-life data and case studies to help you learn, making your studies as relevant as possible to what you will experience in the workplace.
You will usually have to complete coursework as you progress, and normally sit exams at the end of each academic year.
Successful completion of a HND or equivalent qualification i.e. Foundation Degree
Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.
Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.
Apply via UCAS if you are a UK/EU residing applicant, applying for year 1 of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly.
Apply directly to the University if you live outside the UK/EU.
This marketing course is designed to further enhance your employability by adding to your existing portfolio of qualifications and skills.
Topping up a HND qualification or equivalent provides you with a great base to pursue a career in business whilst also having the opportunity to gain access to various professional bodies in business. From brand management to sales, throughout the course you will be exposed to real life scenarios and situations that will equip you with the essential skills required to start a successful career in marketing.
Recognising the need for our graduates to be able to stand out in a competitive jobs market, the University of South Wales has developed a series of employability initiatives that exist within each academic Faculty.
As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.
This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.
Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.