MSc Strategic Digital Marketing

Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision making; meaning this MSc Strategic Digital Marketing course is attractive to employers.

Strategic Digital Marketing is an essential aspect of any marketing strategy. By studying this course you will develop the skills and knowledge much sought after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.

The course also provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas, and offers an innovative approach to the issues that today’s marketers face.

The course is currently being considered for accreditation by the IDM (Institute of Direct and Digital Marketing).

What you will study

This course focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.

It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.

You’ll study 180 credits on the course. These credits are made up of the following modules:

  • Digital Marketing Management (September December)
    On this module you...
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Teaching

“I am really excited to be able to offer such a unique and market-leading course for students wanting to learn and develop in a dynamic subject area. This course offers both students and employers growth potential through research-led strategically-focussed teaching and learning within a growing skills and knowledge sector.”

Jackie Harris – Senior Lecturer

Location

This course is taught at: Treforest Campus, Pontypridd

Tuition Fees

Home & EU Students

For full-time and part-time postgraduate fees please see our Home & EU Student Fee pages

International Students

For full-time postgraduate fees please see our International Student Fee pages

Dates

  • Full Time 1 Years Start Date: Sep 2016
    • Full Time 1 Years Start Date: Sep 2017