BA (Hons) Fashion Promotion

If you love fashion, design and consumer culture, enjoy telling people about the latest trends, and live and breath print, web and social media, then this Fashion Promotion degree will put you at the cutting-edge of one of the UK’s most vibrant and dynamic creative sectors. The Fashion Promotion degree introduces you to a range of communication methods, while exploring the importance of brand identity, evolving consumer markets and the role of fashion in contemporary society.

You will gain the skills for a career in the fashion industry, and develop the creative and technical ability to produce original visual and textual materials promotional across integrated media platforms. You will work on collaborative projects with students from other courses, and take part in live projects with established fashion and retail brands. There is also the opportunity to gain valuable hands-on experience and insider knowledge through a short internship or a highly focused 12-month work placement at the end of your second year. Follow USW Fashion on Instagram.

What you will study

Projects will expose you to the practicalities of project management, social media strategy, creative direction, and communication design and strategy. During the first year, emphasis is on visualisation techniques, research methods and the creative process. You will also be introduced to marketing theory, social media strategies and branding.

In the second year of the Fashion Promotion degree, you will progress to larger, industry-led projects on specific areas such as omni-channel media strategy, fashion journalism and writing style, photography, styling and editing, buying and merchandising,...

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Claire Ritchie, Fashion Promotion Course Leader
Patricia Brien, Academic Subject Manager
Adam Williams, Lecturer
Sarah Lees, Lecturer


This course is taught at: Cardiff Campus


UCAS is the UK's Universities and Colleges Administration System.

If you would like to apply for this course, then you will need to apply online through UCAS.


  • Full Time 3 Years Start Date: Sep 2017
    • SW 4 Years Start Date: Sep 2017
      • Full Time 3 Years Start Date: Sep 2018
        • SW 4 Years Start Date: Sep 2018

Key Information Sets (KIS) are comparable sets of information about full or part time undergraduate courses and are designed to meet the information needs of prospective students.