Students get their first taste of a live brief

First year Advertising Design students worked on a live brief to produce two static billboard advertisements to promote the worldwide partners of the Rugby World Cup 2015.

Students could choose to represent a global partner of their choice, and came up with a variety of ideas. Student Jamie Day produced an advert promoting DHL, the official logistics partner of the event.

Lee Thomas, course leader, said: "The work is of a good standard considering it’s their very first taste of studying advertising, and in some cases even using a Mac!”

DHL's Simon Beckett said: "The brief students were given was precisely the kind global brands give to design agencies ahead of major events like Rugby World Cup 2015.

There are many challenges involved in this kind of project: artwork must comply with the guidelines of both the rights holder and the brand, there must be a message which clearly links the shared brand values of the sponsor and the event, and of course the design must stand out from the crowd. The ‘Straight to the Point’ advert ticked all those boxes – well done!"


The live brief was a University project and not an official project from the brands themselves.